Outagamie County Airport is Awarded “Best Marketing Award” For Two Consecutive Years by Allegiant Travel Company Print

Appleton, WIS - Outagamie County Airport (ATW) was awarded the "Best Marketing Award" by Allegiant Travel Company at this years’ 2012 conference held in Las Vegas. This award was given for the "Toes in the Sand" campaign that the airport ran last summer. The airport was also recognized last year at the same conferencefor the use of social media in their "Orlando Orange" campaign. This recognition is given every year to one of Allegiant’s airports.

"We are very proud to have Allegiant Travel Company providing low- cost non-stop routes to exciting vacation destinations from our community," said Thomas Nelson, County Executive. "I applaud the hard work and creativity of Airport Marketing Director, Kim Sippola, and congratulate her on this well-deserved recognition."

"We are thrilled to recognize Outagamie County Regional Airport for their creative marketing for a second year in a row," said Keith Hansen, Allegiant Travel Company Director of Airport Planning, "This creative campaign allowed the airport to create a buzz throughout the community, making people aware of our service, without the expense of a traditional marketing campaign. When our airports work to minimize expenses and increase demand, we're able to offer lower fares to their community and stimulate more passengers through their airport and onto our aircraft."

"We are laser focused on customer service and having that one on one connection with our passengers and our community," said Marty Lenss, Airport Director. "Social media is a great way to maximize our visibility while leveraging marketing dollars."

The airport was recognized for its outstanding use of social media and community engagement throughout its "Toes in the Sand" promotion. In this promotion fans wrote a 100 word essay describing why they deserve to have their toes in the sand. The top five stories were then awarded a chance to dig in the sand at the Time Warner Stadium for golf balls that were buried in the family zone. A total of 20 balls were buried and each ball represented a roundtrip ticket aboard Allegiant Travel Company to Orlando.

About Outagamie County Airport

Allegiant Travel Company, Delta Airlines, and United Express serve the growing Fox Cities market. The Outagamie County Airport is an Enterprise Fund Department of Outagamie County, WI., and is supported wholly by airport user charges. No general tax fund revenues are used for the administration, promotion, operation, or maintenance of the airports in the system. Visit www.atwairport.com for more information and to book your next flight. Find us on Twitter and Facebook.

Allegiant, Travel is our deal.

Las Vegas-based Allegiant Travel Company (Nasdaq:ALGT) is focused on linking travelers in small cities to world-class leisure destinations. Through its subsidiary, Allegiant Air, the company operates a low-cost, high-efficiency, all-jet passenger airline, and offers other travel-related products such as hotel rooms, rental cars, and attraction tickets through its website, www.allegiant.com. The company was ranked ninth in the 2011 Forbes' Best Small Companies. Allegiant was also recently named one of FORTUNE magazine's "100 Fastest-Growing Companies" for the second consecutive year.

Media Contacts:

Marty Lenss
Outagamie County
Airport Director
(920) 832-5267
Thomas Nelson
Outagamie County
County Executive
(920) 832-1684
Jessica Wheeler
Allegiant Travel Company
Public Relations Manager
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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